Google seemingly wish to make easy for part of marketing
Written by Lowongan Kerja on 11.30Google seemingly wish to make easy for part of marketing pemasaran to chosen by xself website for the advertisement of new online by means of ..., announced by appliance is Tuesday 24 / 06 then this named Ad Planner application used to plan advertisement .
This appliance, is first time reported by New York Times the on Monday. Ad Planner addressed for the agensi-agensi of advertisement media, which its duty to determine where put down their client advertisements.
By enhancing Ad Planner to demography information cutomer/ client of them, media of planner will get list of situs-situs used to prove effective marketing appliances. " You earn to see far into to get more detail like coresponding seekings and demography for detailed situs, or you can get the overall of statistic for situs-situs you which have enhance for the planning of yours media," word a analyst of Internet.
Data Ad Planner can be exported as file of csv to multiply application or to appliance of Doubleclick Mediavisor ad its property management campaign of Google. To now, desire to use Ad the Planner have to apply to Google.
Sunday yesterday, Google announce service which much the same to, so-called Google Trends addressed for common/ public khalayak. Since news about Ad Planner emerge Monday moment pad, have been suggested by if Google will change over to go to Web which see market for have competition to fight against companys like comScore, Nielsen Online, Hitwise and of Quantcast.
Growth from Ad Planner is a natural step at effort Google to provide more services and appliances to its advertiser, is told by Greg Sterling, analyst of Sterling of Market Intelligence.
" This is a matter having the character of evolution. This is Google bringing abilitys of more information and goals to part of purchasing media and marketing," Sterling word
Specially, Ad Planner is likely made to foster Google from core of its base which simply machine seeking of advertiser become larger ones and of brand marketing, he/she said.
According to IDC, analyst of Karsten Weide, announcement Ad Planner is not a n horrendous or special matter of earth. Appliances like Ad Planner is a effort - here property of Google - to fill the gap, he/she said. " This is one of the step of Google to provide one part of puzzle for clients, in planning of media," word of Weide.
Quantcast, one from company of Google competition will to this market, tell like that, do not like property of google, its cutomer/ client find platform having the character of " kolaborasi and is open" and place marketing shares and publisher follow to participate in control at cutomer/ client and their data
" Of course, Google control wide of platform data, and market have to ask question if this new product addressed by more simple to assist Google sell inventory and a set of service controlled broader" statement of Konrad Feldman CEO Quantcast.
Comscore, other company in this market, see its share go down 23% becoming $ 21.45 on Tuesday, reaction of Wall Street do not deny by effect of announcement by Google
